Free shipping can be a powerful incentive for customers to make a purchase. Here are five benefits of offering free shipping to your customers:
Let's Dive In
1. Increased sales
Customers are more likely to make a purchase if they don't have to worry about paying for shipping. By offering free shipping, you can increase the number of sales you make and potentially even attract new customers.
2. Greater customer satisfaction
Nobody likes having to pay for shipping, and offering free shipping can make your customers happier with their purchase. This can lead to increased customer satisfaction and potentially even customer loyalty.
3. Better competitiveness
In today's e-commerce market, free shipping has become the norm for many online retailers. By offering free shipping, you can make your business more competitive and stand out from the competition.
Example: Sephora offers free shipping on all orders over $50, which has helped the company compete with other beauty retailers.
4. Higher Conversion Rates
Free shipping can increase your website's conversion rates. Customers are more likely to complete their purchases when they do not have to pay extra for shipping.
Example: Zappos, an online shoe retailer, saw a 6% to 7% increase in conversion rates after offering free shipping.
5. Increased Average Order Value
Offering free shipping can increase the average order value. Customers may add more items to their shopping cart to qualify for free shipping.
Example: Best Buy offers free shipping on orders over $35, which has encouraged customers to add more items to their carts.
6. More Cross-Selling Opportunities
Offering free shipping can create more cross-selling opportunities. Customers may discover new products when they are browsing the website to qualify for free shipping.
Example: Chewy, an online pet retailer, offers free shipping on orders over $49, which encourages customers to explore new pet products.
7. Cost Savings
Offering free shipping can help retailers save on shipping costs. Retailers can negotiate better shipping rates when they offer free shipping to their customers.
Example: Walmart offers free two-day shipping on orders over $35, which has helped the company save on shipping costs.
8. Simplified shopping experience
Customers don't want to have to worry about calculating shipping costs or trying to find the best deal on shipping. By offering free shipping, you can simplify the shopping experience for your customers and make it easier for them to make a purchase.
9. Increased average order value
When customers don't have to worry about paying for shipping, they may be more likely to add additional items to their cart. This can lead to an increase in the average order value, which can be good for your business's bottom line.
10. International Expansion
Offering free shipping can help retailers expand their international business. Customers are more likely to buy from a company that offers free international shipping.
Example: ASOS offers free international shipping on orders over $50, which has helped the company expand its international business.
Overall, offering free shipping can be a great way to attract and retain customers, simplify the shopping experience, and increase sales. It's definitely worth considering as a marketing strategy for your business. Visit Esplanda, a one-stop marketing services for liquor store & grocery stores, to launch your company online and create websites and apps within the next ten minutes.
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